COMM 406: My favorite Ad Campaign >Frith Analysis.

Well, in my tastes I hit a sort of wall. A Frith Analysis of something simplified can have merit as others could take away more than I could. At first glance it is your typical adventure RPG, but moving into the business meanings one could take away that they do intend everyone that sees this ad to instantly want to see it for themselves. Graphics that rival many out there and monsters that come from the darkest horrors of people's minds.

All leading up to the cultural or deeper meaning of the analysis. To Struggle, endure, to suffer, and overcome are things we teach many as they grow up. This first commercial dictates to do all these things within the game. With prior knowledge it is known that many find the game "too difficult" "sadistic" and as one put it "an abusive relationship".. it is heavily known that many buy the game for this reason alone. In an age of video games that point out the obvious and make every attempt to take the difficulty out, it is refreshing to see a game ready to say "No, I'm going to break you, but if you keep at it you will overcome." Many these days want instant gratification.. Dark Souls certainly isn't for them.