Wednesday, February 15, 2012

COMM 346: Helvetica


In the film Helvetica many seemed to be obsessed with the simplistic nature of the font and its use. Others went on to tarnish and destroy the idea of Helvetica as a font. All in all I'm not thoroughly impressed with any of the people and their lines of work, but what I did take away and resonate in the film was my own love for fonts that truly stand out to me. Now in this I don't say the "simplistic" fonts are any less, but over idolizing them isn't what I would say to be the most stable choice. I suppose there are worse things to obsess over, but that's neither here nor there.

In all truth fonts are rather amusing to say the least, especially when there is a certain look you are going for. Where I feel it does best though is when things like Helvetica and other such fonts come along that just make sense. Words in the sense of expressions are boundless and everlasting, even from using such words as those many bits of imagery fill your head. Words mean a lot to people as much of it can lift you up and others tear at you from the core. Phrases still mean things to people and fonts mean so much more as they can convey a warning or a reward depending on the font. Art that is inspired by words can be meaningful as just a simple image on a black and white picture with 4 words can make a person's entire day or inspire them.

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