COMM 406: My favorite Ad Campaign.

Dark Souls

Many video game companies and developers resort to some stupid stunts and gimmicks to sell their games. One company did not. FromSoftware and Bandai/Namco opted the route many of us that enjoy games would prefer. Simply a trailer showcasing the game and many portions we may look forward to if we purchase their product.

This was the first trailer. A display of how amazing the world of Dark Souls, a fantasy RPG that is well known for its difficulty. In this we get a brief glimpse of the environment and overall severity of the situation. "Prepare To Die" is the main hook of the ad, and once you see the horrors you face it is well earned.

This was the second, a much more hopeless feel but ultimately gives you the full warning that you will feel utterly destroyed by this game. As someone who has actually beaten the game there is no greater feeling than overcoming this pantheon of fantastic boss fights.

That level of minimalism and yet letting the game speak for itself was all that needed to be done and as a game enthusiast I find it refreshing compared to the many childish antics some companies will stoop to sell a title.